Stay up-to-date and explore the latest trends

blog cover blog cover

Fashion

Go Green And Organic- An Essential Guide On Sustainable Fashion

By Vaishali Valecha

Updated - Oct. 25, 2019 5 min read

Sustainable Fashion is the need of the hour and the fashion industry finally are finally trying to pull their weight by altering and introducing more sustainable collections, collaborated efforts and labels. This approach is very much needed because of the amount of harm the fashion industry does to our environment. It is also beneficial for us since we get to consume organic and natural products. On the account of World Environment Day, we are here to educate you and help you understand the concept of sustainable fashion as a whole.

 

 

Beneficial For The Environment And You

Sustainable Fashion is a concept of Eco-friendly fashion and it is typically based on three important parts of sustainability — reduce, reuse, and recycle. As a concept is that promotes an alternative way of clothing and a strong expression of lifestyle and personality of the wearer. It is based on the traditional concept of sustainability. By making a conscious choice of selecting organic fibres such as cotton or hemp we can reduce our carbon footprint while reducing the amount of chemicals you bring into your life.

 

Production of the sustainable goods is ethical and all the products are produced under safe working conditions which means that the company you are purchasing clothes from care about their employees and eventually you. If you play your part and go organic, you should invest in renewable fibres that are non-toxic, more durable and timeless.

sustainable-fashion

Image Source: thecsrjournal.in

 

Sustainable Fibres 

1. Cotton will always be known for its strength, comfort and breathability.

 

2. Hemp is rapidly renewable, requires little or no pesticides and requires minimum attention. It does not deplete the soil nutrients and is easy to harvest.

 

3. Wool is renewable, fire-resistant and doesn’t need chemical inputs. Go for chlorine-free wool from humanely-treated animals.

 

4. Linen is naturally moth resistant and gets stronger with every wash. Being an organic fabric, it is breathable and when untreated, entirely biodegradable.

 

5. Rayon This light and versatile material is a cellulose fibre, it is made by dissolving wood pulp. It is more absorbent than cotton. 

 

 

Sustainable Lifestyle Brands

1. Fab India is the largest private platform for products that are made from traditional techniques, skills and hand-based processes. With over 55,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process. Their products are natural, craft-based, contemporary, and affordable. 

sustainable-fashion-fabindia

Image Source: fabindia

 

2. The Jodi Life is a 100% natural Indian textile brand that uses the artisanal process of hand-block printing. They put emphasis on working with the artists that hone their craft and techniques really well. Their capsule collection focuses on colourful and unique pieces with a strong emphasis on prints.

sustainable-fashion-the_jodi_life sustainable-fashion-the_jodi_life1

Image Source: thejodilife

 

3. Cotton Rack is a grounded and socially responsible ethical lifestyle brand. Their contemporary satisfies our modern needs without losing the traditional essence. A brand that brings back the original glory that this homespun and handwoven fabric truly deserves by aspiring the young again. And all of this while bringing a change to lives of the maker, the wearer and the environment.

sustainable-fashion-cottonrack

Image Source: cotton rack

 

4. Supervek is a PETA approved vegan brand. They offer an extensive range of vegan leather wallets. Their wallets are lightweight and feel like thin paper. They are waterproof, tear-resistant, recyclable and have quirky and edgy designs along with great durability.

sustainable-fashion-supervek

Image Source: supervek

 

5. Ecofemme is a women-led non-profit organisation that produces and sell washable cloth pads. They provide menstrual health education and open dialogues on menstruation to the public to create environmental and social change through revitalising menstrual practices that are healthy, environmentally sustainable, culturally responsive and empowering.

sustainable-fashion-ecofemme

Image Source: ecofemme

 

6. Levis Strauss & Co. is one of the world's largest fashion and apparel companies and is also recognised as a global leader in jeans. There's no place better than Levi's to buy your perfect fitted pair of denim. Not just jeans but they've got a great collection of durable denim jackets, denim dresses and denim shirts as well. Apart from denim, you can shop for t-shirts, shirts, jackets, dresses, pants etc. Place your bets on Levis if you like to wear casual and comfy clothing.

sustainable-fashion-levis

Image Source: Levis

 

What Is Sustainable Fashion?

Ethical and Sustainable go hand in hand when it comes to fashion these days. This approach is not only favourable for the environment but also the people involved in the making. Brands are becoming aware and it shows in their decisions of going green with the production of their new collections.

 

Sustainable Fashion constitutes manufacturing and designing clothes which maximizes the benefits to the industry and society at large, at the same time minimizes the impacts on the environment an is ethically acceptable. It can be discovered in several forms like, secondhand and vintage, green and clean, on demand and custom made, redesign and recyclable etc. 

sustainable-fashion-concept1

Image Source: fashionhumber.com

Now that you know the importance of sustainable fashion, we hope you make a wise choice to adopt a sustainable lifestyle and go organic, green and clean. Let us know in the comments below what measure would you incorporate to improve your wardrobe and lifestyle in a sustainable sense. Until then, PEACE!


Suggested Reads:

What's Missing In Your Closet? 10 Wardrobe Essentials You've Got To Have!

Pull Of A Stunning Ethnic Look With These Top 18 Lehenga Saree Designs

Ethnic To Western Look Book-Latest Trends And Styles That You Must Buy

It's Time To Shop Till Your Drop At These 10 Best Shopping Malls In Mumbai


FAQ's 

Question: Which fabrics are organic and sustainable?

Answer: Cotton, Hemp, Linen and Rayon.

 

Question: What are some Indian brands that follow sustainability as a concept?

Answer: Fabindia, Levis, Ecofemme and The Jodi Life.

Find the best fashion stores in your city with magicpin

Shop your heart out at the best fashion stores near you. Use magicpin to locate the best deals and vouchers of the best fashion brands and the nearest stores in Delhi NCR, Mumbai, Pune, Bangalore, Hyderabad, Jaipur, and Kolkata. 

 

Find the best online fashion brands with magicpin

Save big on online shopping with magicpin. Find the best online fashion brands and the most popular couture brands on magicpin. Get the best deals and exciting offers on the biggest fashion brands in India. Don’t forget to leave without the most helpful fashion tips and outfit recommendations from the best online fashion brands by magicpin. 

 

Discover the best fashion trends with magicpin

What’s hot and what’s not. Find all the answers ranging from the best fashion trends to the most trending fashion, stylish outfits, fashion blogger styles, accessories and more on magicpin. Get the best fashion tips and recommendations from the best online fashion brands with magicpin. 

 

Get the best fashion tips and recommendations on magicpin

 

What looks good on you, what are the best fashion trends, hot picks for winter, the colour of the year, what shoes to buy, affordable shopping hacks and more… discover everything about fashion and get the best fashion recommendations on magicpin.