The world of fashion is constantly evolving, and thankfully, sustainability is taking center stage.  Gone are the days when looking good meant compromising the well-being of the planet.  A growing number of Indian brands are proving that fashion can be ethical, stylish, and sustainable.  These brands are not just creating trendy clothes and accessories; they're also working towards a more sustainable future for the fashion industry.

Why Choose Sustainable Fashion?

Fast fashion, with its emphasis on cheap, trendy clothing, has a significant negative impact on the environment.  From excessive water usage in production to textile waste ending up in landfills, the consequences are vast.  Sustainable fashion, on the other hand, prioritizes eco-friendly practices throughout the entire production cycle.  This includes using organic materials, minimizing waste, and ensuring fair labor conditions.

10 Indian Sustainable Brands Making a Difference:

India, with its rich textile heritage and growing social consciousness, is a breeding ground for innovative sustainable fashion brands. Here are 10 Indian brands that are leading the way:

1. Doodlage:

This Delhi-based brand is a champion of upcycling. They transform industrial waste fabric into unique and stylish clothing and accessories, giving discarded materials a new lease on life.

Image courtesy: Nykaafashion

price starting from 6500rs

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2. No Nasties:

Founded with a commitment to organic and ethical practices, No Nasties offers a range of comfortable and timeless apparel made with 100% organic GOTS-certified cotton.  They also embrace fair trade principles and a vegan ethos. 

Image courtesy: Eco-stylist

price starting from 2499rs

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3. Eco Tasar:

This social enterprise focuses on the sustainable production of natural textiles, particularly Tassar silk and Eri silk.  They work closely with local artisans and ensure ethical treatment of animals throughout the production process.

Image courtesy: Eco-stylist

price starting from 1500rs

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4. Suta:

This brand is best known for its exquisite sustainable sarees. They use organic materials, natural dyes, and traditional weaving techniques to create beautiful and eco-conscious garments.

Image courtesy: Suta

price starting from 2256rs

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5. Maati by Neha Kabra:

Maati offers a range of eco-friendly and size-inclusive clothing made with natural fibers.  They follow a zero-waste policy, upcycle yarn scraps, and source materials from local communities, promoting sustainable practices at every step.

Image courtesy: Maati

price starting from 2999rs

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6. The Bombay Hemp Company:

This brand leverages the power of hemp, a fast-growing and environmentally friendly fiber.  Their clothing is not only sustainable but also offers natural benefits like UV resistance and mold protection.

Image courtesy: Definitely curry

price starting from 2790rs

7. Ethicus:

This brand offers a wide range of ethically made clothing for men and women.  They use organic cotton and recycled materials, ensuring fair wages for workers and minimal environmental impact. 

Image courtesy: Ethicus

price starting from 7000rs

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8. Upasana:

Based in Auroville, Upasana creates beautiful and sustainable garments with a focus on ethical production and timeless design.  Their clothing is perfect for those who appreciate quality craftsmanship and a mindful approach to fashion.

Image courtesy: Closet buddies

price starting from 4000rs

9. Mix Mitti:

This brand offers a playful and sustainable collection of accessories.  They use eco-friendly materials like cotton and focus on slow fashion principles, encouraging mindful consumption. 

Image courtesy: shop without guilt 

price starting from 5000rs

10. Buna:

This footwear brand is known for its comfortable and stylish sandals and shoes made from natural and recycled materials.  Buna prioritizes ethical production and strives to minimize its environmental footprint.

Image courtesy: buna studio

price starting from 15000rs

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Sustainable Fashion FAQs

Q1. What are some benefits of sustainable fashion?

Ans: Sustainable fashion benefits the environment by reducing water and energy consumption, minimizing waste, and promoting responsible use of resources.  It also ensures fair treatment of workers throughout the supply chain.

Q2. Is sustainable fashion more expensive?

Ans: Sustainable clothing can sometimes have a higher price tag due to the use of higher-quality materials and ethical production practices. However,  many sustainable brands offer good value for money, as their garments are built to last.  Additionally,  sustainable fashion encourages mindful consumption, leading you to buy less and invest in pieces you'll cherish for longer.

Q3. How can I get started with sustainable fashion?

Ans: Start by decluttering your wardrobe and consider donating or selling unwanted clothes.  When shopping, prioritize quality over quantity, and look for brands committed to sustainable practices.  Embrace versatile pieces that can be easily mixed and matched, extending their lifespan. 

Q4.  Are there any resources to help me find sustainable brands?

Ans: Several online directories and websites list sustainable fashion brands.  You can also follow eco-conscious influencers and bloggers for recommendations and styling tips. 

Q5.  Can I make my existing clothes more sustainable?

Ans: Absolutely!  Wash your clothes in cold water, air-dry them whenever possible, and mend any tears or rips instead of discarding them.  Consider swapping clothes with friends or participating in clothing swaps to extend the life of your garments.