You've got to collect feedback from your customers to know exactly what works for your restaurants. Here are 8 Reasons Why Customer's Feedback Is Essential For Every Restaurant rather any store for instance. We've got to realize the importance of customer's feedback to achieve more and be on the top. We've got to realize it's not just staff's choice which makes a restaurant successful rather the opinion of their visitors and how they review it as well. Sometimes its difficult to find faults within your own work when you're working too hard on it - you need criticism to improvise with everything. Be it food, ambience, lighting, interiors or anything - every restaurant requires criticism to improve their quality thus customer's feedback is very essential to grow as a whole.
1. Ensure Customer Satisfaction
The only way to know if your customers are really satisfied or not - Taking feedbacks becomes VERY important. You've got to ask them someway as judging through faces won't help. Get feedback forms or ask them personally about the quality of the dishes when they are done with their meals. If they're not satisfied then you're on the wrong route - you've got to make changes to know what suits your customers the best. It's all about meeting expectations to improve. It won't happen in a day but small steps need to be taken to ensure the same.
Remember - “We all need people who will give us feedback. That’s how we improve.” – Bill Gates
Suggested Read: Six Ways To Twist Negative Business Reviews Into Right Direction
2. To Build A Healthy Relationship With Your Customers
It's important to critique your performance and doing it with feedback is the best idea - choose your source to work on the same. It helps them build healthy relationships with the customers, which is open to opinions, ideas and constructive criticism. This is how one gets regular visitors at their restaurants - the more you'll pay heed to their reviews and feedback, the more successful your business will be. Don't undervalue negative criticism - be it a positive or negative feedback, take them both seriously and work on it.
3. Meeting The Expectations
Collecting feedback isn't enough - it's about following up with them as well. Recognise the need of your customers, not just needs but what their flavour when it comes to ambience, food, interiors and what makes them comes back again. Edit your menu to include drink suggestions with dishes. You can also make wine-infused dishes on the menu for the people who are experimental. All of this is impossible without feedback. Hold a conversation, get to know the loopholes in your restaurant's service - include additional new dishes, add surprise menus, new cuisines and make changes in your interior bit by bit seasonally.
4. Retain Customers And Word Of Mouth
Have a one-on-one conversation with your customers, take direct feedback about how they liked the food and experience. The verbal exchange goes far in advancing your business and trust us when we say this if some individuals had a decent involvement with your eatery, they will discuss it. Individuals like clean and a delightful place over sloppy messy spots. They clearly like incredible music over shitty music. Ensure you invest speculation and energy in choosing how you need the place to look. With so many apps coming up with review sections for restaurants, it's getting easier to send out a message to your audience out there but then again if a restaurateur who is not very well aware of the choices and preferences of their customers, it can greatly affect their footfall, image, and success of your business. Feedback allows restaurants to retain their customers and attract new customers via words of mouth.
5. Suprise Your Customers
Feedback gives restaurants a chance to surprise their customers as they leave their birth and anniversary dates on the feedback forms. Make use of those feedback forms - update them on an excel file and keep a tap. It's a great technique to retain your customers and surprise them with a special birthday or anniversary offer. Everybody feels special when they get special discounts, vouchers and offers especially on their Big Day? Wouldn't it increase your sales for such celebrations to take place at your restaurant! Even their contact details for instance will be very helpful - people also tend to give feedbacks online. Apart from that you can also send them weekly offers and upcoming events which take place at your restaurant to keep them updated on what they're missing out.
6. Backbone Of The Restaurant
A restaurant can only be successful if it's backed by constant support and feedback from its customers. We've got to call them the backbone of any restaurants. We tend to miss out on flaws when we establish a restaurant as well feel we are doing everything right but it's our customers who help us find what we're missing out on. The real flaws and actual experience based criticism can only be provided by our customers and no one else. There is no end to taking feedbacks - always keep them coming as trends change, dishes evolve and the taste too. It's always important to evolve with changes, only that can keep your restaurant running. Close connection betwen customer satisfacation and business performance is the key to success.
7. Value Staff Members And Credit Them
Feedback allows restaurants to value their employees better and reward them on the basis of individual feedbacks. Every restaurant has their way of analysing their staff's performance and feedback plays an important role in the same. A lot of customers give feedback - be it negative or positive about specific employees too. It's important to keep a tap on the same as it helps a lot in figuring out whom should be rewarded as the Employee Of The Month. It's always important to keep your team strong and motivated and we feel feedbacks definitely help them to get an edge over what the customers want exactly. Reliable administration and all around prepared staff are more essential than you might suspect. In the event that your representatives welcome your clients well, give a proficient and a quick administration, clients pay heed and spread the news out there. It's dependent upon you to take the necessary steps to keep them discussing how awesome your eatery is, the way great the sustenance is, the manner by which important the experience is, and so on.
8. Understanding The Trend
Feedback enables restaurants understand the trend and competition in the market better. Customers will comment if there's any lack in the quality, ambience or service of the restaurant. They will tell you where you are lacking for sure - every customer has the tendency to the write negatives - our motive is to pick the negative reviews as soon as possible and make amendments. Keep up with the latest food trends and food industry to know what's going viral and engaging more customers this season. Customer's feedback is the most reliable and honest sources to find the loopholes. They can be further used to understand a customer's needs for the improvement of the restaurant to grow as a whole. It's very important to translate those feedbacks into actionable tasks if you wish to stay on top.