With this great ICC World Cup 2019 restaurant promotion ideas your bar or restaurant will become a multimedial place where every Cricket fan will gladly eat, drink and have fun!
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The ICC Cricket World Cup 2019 has just started and we just cannot contain our excitement. India is again ready for the ultimate battle of the year! India is again belted for the craziest Cricket season! Are you ready for action! Oh yeah, we all are hit with a virus called "Cricket Mania" and at the same time, we are so excited because it is more than just Cricket. Well, It's religion! It is something that the whole world is crazy about! Use this opportunity & energy to boost your business, channel something new to your restaurant or bar promotion. Make a few special offers, special events, decorate your place and bring a smile & happiness to your guest's. With this great World Cup restaurant promotion ideas, your place may become a multimedial place for fun! Read more to find out how!
World Cup As An Opportunity For Your Business
This sports event is an opportunity for any entrepreneur that must be used to create awareness of the masses about the existence of a restaurant or bar. Advertising during this great sporting hap should be one of the main propaganda in your marketing plan.
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Do you miss the idea of how to organize a great party in your bar? Your catering facility does not have to be one of the best sports bars and restaurant to organize the party that your guests will remember as a fantastic and unforgettable fun. Here’s how we're sure that you expecting much more traffic at your bar during World Cup 2019. Your guests will watch the games, but how to put the atmosphere and excitement on a higher level? Can you offer something more than beer and snacks in unlimited amounts? Of course, you can! And you must do that! Plan on time! Write every detail! From a special offer to the decoration of your place. Compose a list of what needs to be done, underline the priorities and go to action. Planning ahead and the available budget for sporting events will surely result in a lot of great fun for everyone.
World Cup And Restaurant Promotion Ideas
You should prepare your offer and special events for at least a month in advance. In this way, you will ensure that every table, chair or even a standing place in your bar will be booked in advance. Promote a special offer through all available modes of advertising: flyers, invitations, posters, radio and TV commercials, social networks, and certainly on your website if you have one. A lot of people will not watch the ICC World Cup at home so be sure that you have fresh ideas in your offer that will guarantee one of the best parties and will attract them to your place.
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- Put your commercial in front of bar’s door so that your offer is visible to passers. Advertising should be creative, provocative and noticeable to passers. Perhaps some of them become your permanent guest.
- Bring cheerleaders in your bar or restaurant, and clearly specify that in your offer. Beautiful cheerleader at your advertising flyer will not leave fans indifferent. If it is a large catering facility such as a nightclub or big bar, host hot dancers who will be dressed in a dress of your country team. Beautiful girls will certainly contribute to a good atmosphere.
- Put some mini grill at parking in front of your catering facility whether it is a restaurant or a bar. June is a month for Cricket so crunchy bites and burgers will surely fit with it and attract new guests. For every purchase of a burger give a gift card for a free drink during the World Cup 2019. In the same time, you can also share flyers about your special offer during the World Cup.
- Special discounts during the World Cup month will encourage your potential guests to make a reservation earlier. 20 % discount will be more than sufficient to attract your guests.
- Try guerrilla marketing. Dress up one of your bartenders in a dress of your country team to walk around busiest parts of the city and you will definitely attract the attention of passers. Many of them will want to take a photo with he/she. Take a camera and a small photo printer. Print restaurants food and drink offer on the reverse side of the photo paper. Maybe your offer will end up in one of the photo albums, but it will certainly bring new guests too. Send some of your staff to the local supermarket, blow up big Cricket Ball and let he/she share flayers of your restaurant world cup special offer to supermarket customers! Of course, you should previously make some deal with the owner of the supermarket.
Online Restaurant Promotions For World Cup 2019
Let your regular and potential new guests have the possibility to book their favorite table in your restaurant via the Internet. By online booking, your guests will save time. Offer special discounts for online bookings and provide the best offer in your local community.
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How to plan online bookings for the world cup in your restaurant?
Sign up for a specialized internet portal where visitors can make online reservations with their mobile devices and get a discount on a particular offer. These portals are a great way for online promotion. Use the database of your guests and start an email marketing campaign to promote special offers during the World Cup season. If you own a mobile app for your restaurant or bar definitely you need to use it to advertise your World Cup restaurant offer and give special discounts for your regular guests who own it.
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Enable online booking on your website and reward special discount for first 40 reservation. 20 % off will be quite sufficient to attract new visitors. Do some email restaurant promotions if you have a customer database.
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Don’t forget the benefits of video marketing. Record a short video and share it on YouTube and other necessary channels where you can show your offer during a World Cup 2019. You could also make video montage that shows the atmosphere in your bar or restaurant. It would be good to use the footage of last year’s super bowl party. In this way, you will present to your fans on social media networks what they can expect in your bar or restaurant during popular sports events.
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Suggested Reads
Usage of social media opens the door for new World Cup restaurant promotion ideas
You should be involved in all discussions about the ICC Cricket World Cup 2019 in all social media networks during May, June, and July. For this purpose use your Facebook, Twitter, Google Plus and all other existing social media accounts. Write on your status on Facebook interesting questions, World Cup News & Updates make a bet, polls, or voting about World Cup players and games. Engage your fans to predict the results of a specific country and individual players. You can organize and run an online quiz, make questions about World Cup history and provide the prize – dinner or a drink at your place for the first one who gives a correct answer.
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Lift Up The Atmosphere During Half-Time
1. Cricket Quiz! It is an effective way that brings good mood in your bar. Write a list of questions about the history of Cricket on the board. Ten questions will be quite enough. Those who gave a correct answer first gets a dinner or a drink as a reward.
2. There are a variety of games and one of the simplest and favorite among fans is betting. Offer a free drink or a free dinner for those who guess the correct match result.
3. Talk to your guest and offer them some extra drinks, fruits or snacks. They will appreciate it and feel even more comfortable in your restaurant or bar, and this is the best reason to come and visit your place again.
Restaurant Equipment & Decorations For World Cup 2109
The most important thing when it comes to equipping the bar or restaurant during the sports season is to provide the best possible multimedia event. This includes a large television screen or even better a big canvas and projectors for a perfect view of matches. Also, you need to provide a good sound system in your facility that will deliver a realistic experience for your customers while watching important matches and of course to attract new guests too.
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Decoration of the catering facility is an unavoidable thing during sporting events. Choose your supplier on time. Don’t forget flags, and jerseys of players shall be new working clothes for your staff during this month. Whether it is a cafe, bar or restaurant during the sports season decorate your object with a lot of flags, balloons, ribbons, and balls. Let everything symbolizing the Cricket Games. Customize labels and decorations with your country team colors. If you have some modern object with this wallpapers your place will get a new incredible look!
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Set up a scoreboard for monitoring the results in a visible place, it can be a digital board for the results, and if not, some small school board will serve quite well. Choose one of your staff to be responsible for writing the changes in results.
Specially Curated World Cup Menu
Take heed towards some easy to prepare meals and add it on your menu! Buy more beer and hot sausages that you even can imagine that you will need. Of course, you will prepare a special offer for this event at special prices. Be sure to offer discounts like “after two beers third is free”, or “with a burger and a beer you get a free fries”. You can also offer your guests a combo menu – a combination of food, drinks, and desserts at special prices. Chicken wings on the menu are must have.
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When creating menus beware that your offer must be attractive to visitors but also beneficial for your pocket. 30% off certainly sounds appealing and will attract guests, but how that will affect your planned profit? Think, Write, Calculate and then Create Special Offer. Promote your special offer through all available marketing methods.
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Fine dining restaurant may create World Cup Daily Menu that includes traditional dishes from countries that play matches that day. In this way, people got one more reason to visit your restaurant and try something new to get new experiences! Maybe you should consider to include some of those best-selling dishes on your regular menu too!
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Bars may include the consumption of the “World Cup Buffet “. Decoration of the buffet can look like a Cricket stadium if you use little imagination. The cake could look like a stadium with the appropriate molds and all the cookies could look like a ball. Beer is not the only drink that your guests can enjoy during the game. Include in your offer cocktails and shooters at affordable prices. For dessert, serve a variety of combinations of cookies.
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Spirit Of World Cup 2019 In Night Clubs & Pubs
You may use sports season for promotional purposes for nightclubs and pubs too. On the day of matches most of the people will spend in front of television screens, but the day after, for those who still have the energy for partying will be ideal for a party in a nightclub or pub. Invite famous musicians or DJs, decorate the space, host the dancers and promote a World Cup night parties! Good entertainment will be guaranteed.
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Use your imagination and creativity, plan on time and you won’t regret it. Enjoy in ICC Cricket World Cup 2019 together with your guests! Let the best team win!
FAQ's
Q. How many countries are participating in the ICC 2019 World Cup?
A. 2019 is the year of the 12th edition of the Cricket World Cup which takes place in England and Wales. From 30th May to 14 July, 10 teams will battle it out at venues across the country.
Q. Name the countries who are participating in ICC Cricket World Cup 2019?
A. England, South Africa, New Zealand, Sri Lanka, India, Pakistan, Afghanistan, West Indies, Bangladesh and Australia
