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Get Ready To Step Up With These Homegrown Footwear Brands

By Trishi Dhingra

Updated - May 9, 20245 min read

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Walking on eggshells or running away from problems, one thing that you might need the most is a resilient pair of shoes. And not the basic ones that your moms bought because she knows the best, I am talking about the funky, cool ones that your homegrown brands are modelling to upgrade your style quotient with novelty and creativity. I mean, if the time comes for you to put your best foot forward, the least you can do is be nifty about it. 



I for one am a footwear fanatic and in my pursuit of discovering a pair of gear that is both comfortable and defines me is all the rage I need in my life. And look where it got me; to some of the best homegrown footwear brands well-equipped with eccentric designs, new-fangled ideas and people who take shoes seriously.



Ready to meet your true-shoe-friend?



Ever been into a failed DIY experiment that cost you a perfect pair of white shoe? Been there, done that twice and botched it both the times. Only if there was someone who'd print my personality on my shoe. Well, now there is. Chokhaa is one such homegrown footwear brand which gives you hand-crafted, hand-painted flats with eclectic artwork of an artist and comfort of an air mattress. From kohlapuris to juttis to flats, get everything quirky and out-of-the-box with cash on delivery option. And don't worry if you don't find what you were looking for, they are open to customization. Wear these babies with your casual work outfit or at your best friend's mehendi, they go with everything. 


The Tassel Life

If bold and beautiful your type, The Tassle Life is the perfect desi footwear brand for you. In addition to your basic slip-ons and juttis they have artful Mocassins, oxfords, sliders, Brogues and Kohla flats all under one label. While their traditional designs are largely inspired by the rich culture and heritage of India, the contemporary kick that follows is a gift of the playfulness of colours and texture these people use while creating this wearable art. Their website even has sections for accessories and cool home decor items. Got a frill for Indie fusion looks? Well, you've come to the right place. 



If there is anything better than local aesthetics blended with a modern twist, it's the skilled craftsmanship that worked their creativity-off to bring you an impeccable piece of footwear to your home. From basic flats to OTT heels for the ladies to versatile gears for Men and the kids, their wide array of collections has little of everything for your family. Wait till you hear the best part... Gush is an environmentally conscious homegrown brand who not only believes in controlling their waste products but also creating other accessories like earrings, necklaces, etc. from the riffraff of their previous creations. Even the bag in which your pair-of-art comes in is made from muslin cloth handwoven in an NGO. If this isn't sustainable fashion then I don't know what is. 


Chalk Studio

Chalk Studio is a go-to homegrown footwear brand for creative dreamers. If you've been wishing for a pair of shoe that is exquisite, vibrant, chic and affordable with a little bit of edge on the sides, this will definitely be your safest haven. The co-founders; Nupur Nagpal and Aakash Saikia made sure that each design is so different and exciting, that it will not only shine bright in the eyes of the beholder but also give your walk a new spunk. You can choose from their varied collection of slides, wedges, sandals, stilettos, cray crays and more. 



When it comes to choosing the best footgear from the immensely populated collections of shoes and flats and bellies the confusion is natural. Then there is this local footwear brand innovating every day to make your ordinary flip-flops comfier, edgier, funkier and better. Stepping out of redundancy and setting new trends for something as basic as flip-flops take skill and work. If you are up in the air about spending a couple of bucks on just flip-flops, think about all the casual outfits you can comfortably style these flops with or just imagine how silly you'd look without these babies on a beach in Goa (Yes, the timeless trip you should definitely take this year).



Ever heard of the famous phrase; less is more? If there ever was a brand which is in harmony with the saying, it's undoubtedly, Jolaa. Quirky yet simple, this homegrown footwear brand is hand painting imagination right on your feet. From shoes to ballerinas to basic tees, bags and home decor, Jolaa has everything an offbeat shopper would love to buy. Heck, there are even shoes for the little ones and the infamous #TwinningGoals kinda couples. 


Jump into your new look with pride, feet first.