Go Local This Independence Day: Discover India's Top 5 Renowned and Oldest Fashion Brands

As we approach Independence Day, there's no better way to celebrate the essence of India than by going local and embracing its rich heritage. When it comes to fashion, India boasts some of the most distinguished and timeless brands that have stood the test of time.

In this blog, we take you on a journey through the top 5 renowned and oldest fashion brands that continue to define elegance, tradition, and artistry.

FabIndia - Celebrating Indian Weaves:

FabIndia is a household name synonymous with promoting Indian handloom and craftsmanship. Established in 1960, the brand is renowned for its stunning collection of ethnic wear, home decor, and accessories, all crafted using traditional techniques. By choosing FabIndia, you not only embrace style but also support local artisans.

Image Courtesy: India Today

• Started in: FabIndia was founded in 1960 by John Bissell, with the first store opening in Delhi, India.

• Known for: FabIndia is known for promoting and showcasing Indian handloom textiles, traditional craftsmanship, and ethnic designs. They emphasize the use of natural and sustainable materials in their products.

• Type of Clothing: FabIndia offers a wide range of ethnic wear for both men and women, including sarees, kurtas, salwar suits, kurtis, tunics, and more. They also have a collection of contemporary clothing and fusion wear.

• Starting Range: The starting range of clothing at FabIndia varies depending on the type of garment. Generally, their clothing prices start from around ₹800 to ₹1,500 for kurtas and ₹1,500 to ₹4,000 for sarees.

• Famous for: FabIndia is famous for its exquisite handwoven textiles, unique prints, and intricate embroideries. Their clothing reflects the essence of Indian culture and tradition, making it a go-to brand for those seeking authentic ethnic wear with a touch of modernity. Additionally, FabIndia is renowned for its home decor, including furniture, furnishings, and accessories, which share the same focus on traditional craftsmanship and sustainability.

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Ritu Kumar - Reviving Vintage Glamour:

With a legacy dating back to 1969, Ritu Kumar has played a pivotal role in reviving age-old Indian embroidery and textile traditions. The brand's exquisite sarees, lehengas, and contemporary apparel are a blend of vintage charm and modern aesthetics, making it a favorite among fashion connoisseurs.

Image Courtesy: Maash India

• Started in: Ritu Kumar was established in 1969, making it one of the oldest and most renowned fashion brands in India.

• Known for: The brand is known for reviving vintage glamour and preserving traditional Indian embroidery and textile traditions.

• Type of Clothing: Ritu Kumar specializes in ethnic wear, offering a diverse range of sarees, lehengas, anarkalis, salwar suits, and other Indian traditional ensembles.

• Starting Range: Ritu Kumar's clothing ranges from mid-range to high-end, catering to different budgets and preferences.

• Famous for: Ritu Kumar is famous for blending vintage charm with contemporary aesthetics, creating timeless and elegant outfits loved by fashion enthusiasts and celebrities alike. The brand's designs reflect the essence of Indian heritage and cultural richness.

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Biba - Vibrant and Versatile:

Established in 1988, Biba is celebrated for its vibrant and chic ethnic wear. Inspired by the rich heritage of India, their collections infuse modern cuts and silhouettes, making them perfect for every occasion. From casual kurtas to elegant salwar suits, Biba caters to the diverse tastes of Indian women.

Image Courtesy: Biba

• Started In: Biba was founded in 1988 by Meena Bindra as a small boutique in New Delhi, India.

• Known For: Biba is renowned for its vibrant and chic ethnic wear, catering to the fashion preferences of modern Indian women.

• Type of Clothing: The brand offers a diverse range of ethnic wear, including kurtas, salwar suits, lehengas, sarees, and fusion wear.

• Starting Range: Biba's starting range of clothing varies depending on the type and design, but it generally falls in the affordable to mid-range segment, making it accessible to a wide audience.

• Famous For: Biba is famous for infusing contemporary styles and cuts into traditional Indian wear, creating a perfect blend of modernity and ethnic charm. The brand's use of vibrant colors and intricate designs has made it a favorite choice for various occasions, from casual gatherings to festive celebrations.

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Khadi India - Embracing Sustainable Fashion:

Khadi, with its origins in the freedom struggle, has become synonymous with sustainability and self-reliance. This fabric not only represents India's fight for independence but also stands for eco-friendly fashion. Many renowned designers have embraced Khadi, promoting it on global platforms.

Image Courtesy: Outlook India

• Started In: Khadi India has its roots deeply embedded in India's freedom struggle and was initiated in the early 1920s by Mahatma Gandhi as a symbol of self-reliance and resistance against British-made textiles.

• Known For: Khadi India is renowned for promoting sustainable and eco-friendly fashion. It represents a deep connection to Indian heritage, culture, and the spirit of independence.

• Type of Clothing: Khadi India offers a wide range of clothing options, including traditional attire such as sarees, kurtas, and dhotis, as well as contemporary outfits like shirts, dresses, and accessories.

• Starting Range: The starting range of Khadi clothing can vary, but generally, it caters to diverse budgets, making it accessible to a wide audience.

• Famous For: Khadi India is famous for its unique handspun and handwoven fabrics, which are often adorned with intricate embroidery and prints. The brand promotes the use of natural fibers and dyes, ensuring a sustainable and environmentally friendly approach to fashion

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Raymond - The Complete Gentleman's Choice:

While known for its suiting fabrics, Raymond has been an integral part of the Indian fashion scene since 1925. With a focus on quality and craftsmanship, their range extends from formal wear to casual apparel, catering to the evolving fashion tastes of Indian men.

Image Courtesy: Raymond

• Started in: Raymond was established in 1925, making it one of the oldest and most iconic fashion brands in India.

• Known for: Raymond is renowned for its high-quality fabrics, especially suiting materials. It has earned a reputation for crafting sophisticated and elegant clothing for men.

• Type of clothing: The brand primarily focuses on men's clothing, offering a wide range of formal wear, semi-formal attire, and casual wear.

• Starting range: Raymond offers a diverse price range to cater to different customer preferences. Their clothing starts from mid-range to higher-end luxury options.

• Famous for: Raymond is famous for its premium and bespoke suiting, making it a go-to choice for men seeking impeccable tailoring and classic style. It has become synonymous with the complete gentleman's wardrobe, exuding charm and refinement.

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This Independence Day, take pride in your Indian roots and support the country's oldest and most distinguished fashion brands.  Embrace tradition, elegance, and sustainability by choosing these iconic brands. Go local, support local, and let your style reflect the timeless grace of India. Happy Independence Day!