blog cover

Fashion / Beauty

Lets Get into the Top 8 Brands our Celebrities have to Offer - August 20203

By Anandi Makhija

Updated - May 9, 20244 min read

Download App

You might have seen a boom in celebrity beauty brands in the West in the past few years. Now, that trend has finally hit India in a big way. A number of big desi celebrity names have put their weight behind haircare, skincare, and makeup brands recently, bringing celebrity-backed beauty products to Indian consumers.


Here are all the ones which launched in India this year.


These are just a few of the many celebrity beauty brands that have launched in India in recent years. With so many great options to choose from, Indian consumers are now spoilt for choice when it comes to celebrity-backed beauty products.


1) Kay Beauty by Katrina Kaif:


Image Courtesy: The Statesman


Kay Beauty is a makeup brand that celebrates confidence and individuality. With a wide range of products to choose from, Kay Beauty has something for everyone. Whether you're looking for a subtle glow or a fierce vibe, Kay Beauty has you covered.This cosmetic brand is a whirlwind of glamour and allure, designed to make you feel like the leading lady of your own life. Unleash your inner diva with Kay Beauty's collection, carefully curated to suit every occasion.



2) Anomaly by Priyanka Chopra:


Image courtesy: Beauty Pagents


Anomaly is a haircare brand that is all about being different. With products that are designed to work for all hair types, Anomaly is the perfect brand for those who want to embrace their unique hair type. With Anomaly, your hair journey transforms into an extraordinary adventure, breaking free from conventions and embracing your unique beauty.



3) 82° E By Deepika Padukone: 


Image Courtesy: The Economic Times


82° E is a skincare brand that is inspired by nostalgia this will take back to your childhood and 'dadi ke nuskhe' to get the best of your natural glow. With products that are designed to nourish and protect the skin, 82° E is the perfect brand for those who want to achieve a healthy, glowing skin without having the fear of using chemicals 



4) Brown Skin Beauty By Anusha Dandekar: 


Image Courtesy: Elle India


Brown Skin Beauty is a makeup brand that is dedicated to celebrating brown skin. With products that are designed to flatter all skin tones, Brown Skin Beauty is the perfect brand for those who want to embrace their natural beauty. A skincare journey that celebrates the rich beauty of diverse skin tones, just like Anusha's vibrant personality. With Brown Skin Beauty, your skincare routine becomes a love letter to your melanin-rich complexion.



5) Ed-a-Mamma by Alia Bhatt: 


Image Courtesy: Current Affairs


Ed-a-Mamma is a baby care brand that is all about fun and creativity. With products that are designed to make bath time and playtime more enjoyable, Ed-a-Mamma is the perfect brand for parents who want to give their little ones the best possible start in life.




6) Arias by Lara Dutta Bhupathi:


Image Courtesy: Scentials World


Introducing Arias by Lara Dutta Bhupathi – a symphony of skincare that harmonizes with your natural beauty. Just as Lara's grace and charm inspire, this skincare brand is a melody of indulgence and rejuvenation. With Arias, your skin becomes the canvas for a radiant performance.



7) SOEZI by Sonakshi Sinha:


Image courtesy: Lifestyle Asia


Ditch the traditional nail routine and embrace the ease and flair of SOEZI press-on nails. From classic sophistication to playful eccentricity, there's a style for every mood and occasion. Whether you're conquering the boardroom or hitting the dance floor, SOEZI nails elevate your look with minimal effort and maximum impact.




8) Lovechild by Masaba Gupta:


Image Courtesy: Miss Malini


Just like Masaba's iconic designs, this skincare line is a canvas of self-care, designed to make your skin feel as cherished as a cherished memory. Embrace the journey to glowing skin with products that celebrate the beauty of being uniquely you.




So, if you're looking for some new products to try, be sure to check out some of the celebrity brands that launched and are hyped up in India recently. You might just find your new favorite brand!