Day & night you spend your precious currency on those brown bottle (it's a hip term for BEER) with your wily mates but have you ever raised a question on its manufacturing?
Do you know that one mug of beer you chug, chug, chug is about 90 litres of water that you waste, waste, waste!
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We don't mean to impose a guilt trip on you & for now, there is nothing you can do about it. Quitting beer isn't a preferable solution but finding a sustainable way out is. And guess what? There is one...
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Swedish Environmental Research Institute (IVL), Stokholm Nya Carnegiebryggeriet along with Carlsberg joined technology to throw together the brown bottle & purified brown water (sewage water) and give you an environment-aholic magic juice & by this we mean beer. The idea has already been executed in Sweden last year where the sale has already touched 6000 litres bar.
This beer goes by the name PU:REST and it is right as rain.
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If you still haven't picked up on the news flash of this bizarre yet sustainable venture of manufacturing beer from the recycled sewage water, here are some eco-friendly swings & roundabouts which will make you believe this 'true story.'
You have to admit that a beer made from recycled water would emotionally taste far better than the regular one. Although every single sip would taste the same. You wouldn't even notice a hint of difference if told otherwise. The researchers actually claim that the rehabilitated sewage water is so pure that they have to add salts in it. How mind-sewering is that?
Pave Way Towards Water Conservation
Now, this is just one extraordinary example of how you can actually save water. And if poop water could be transformed into mineral drinkable water, imagine what the pace at which our technology is growing. Who knows one day water becomes an energy-efficient resource to run machines, or planes, or everything.
So drinking recycled sewage water is still a big question mark even in the most well-developed countries. And this is not because people are doubtful of this amazing technology it's merely due to the psychological scepticism of drinking that yucky water, which by the way is the purest if recycled.
We can write on and on but it's better to wait till this kind of technology arrives in India. Trust us! We'll be the first ones to persuade you into buying them. Anyhow according to our predictions these places in sub-continent could be the one selling the PUREST beer next.
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Yeah, this is our prediction list for now and we will obviously update you when recycled beer, the good deed beer, the noble potion hits the Indian market. Don't forget folks, you heard it first from magicpin team!!
Q. Is the beer made out of this water safe?
A. Recycled water is perfectly safe for drinking, hence this beer will not harm in any way.
Q. Why should I drink beer made from sewage water?
A. It's recycled sewage water. Firstly it will save a lot of water and won't harm you even a bit.
Q. When will this technology come to India?
A. It's been more than a year that this technology has excelled in Sweden. Soon it might hit your doorsteps and you just have to be kind enough to accept it.