Select Location

About Us

Discovery and savings for local shopping. Food, fashion, beauty, pharmacy and more.

Since 2015, magicpin has been transforming the offline shopping experience in India. It brings alive the joy of shopping and savings from local stores, which are the lifeblood of the economy. By connecting retailers big and small with customers, magicpin creates value for all in the hyperlocal retail ecosystem and allows them to leverage the fast-growing digital world.

magicpin drives the discovery of brands and retailers across categories like fashion, food, electronics, grocery, pharmacy, home delivery, spa, nightlife, entertainment and more. It builds engagement and visibility for retailers and brands to help boost demand and offers an omnichannel platform to connect with relevant local customers.

For shopping at local stores, customers are rewarded with savings and magicPoints on their purchase, which they use to shop more at all stores. From the biggest brands to local staples, customers get savings, discounts, vouchers and rewards for simply choosing to shop local.

magicpin exists to create a marketplace that is more local, relevant and celebrates the thrill of shopping and savings for all. That’s the magic of local.

Some Of Our Partners

Our Investors

Backed By The Best magicpin is among the leaders in hyperlocal retail and one of the fastest growing companies in India. It is backed by some of the leading VC firms and startups in the world such as Lightspeed, Waterbridge and Zomato.

Lightspeed

Lightspeed Venture Partners is a multi-stage venture capital firm focused on accelerating disruptive innovations and trends in the Enterprise, Consumer, Health, and Fintech sectors. Consumer investments include Snapchat, OYO, BYJU’s, Udaan etc.

Zomato

Zomato is India’s largest food delivery and restaurant discovery service. The company went public in July 2021.

Waterbridge

Early stage VC firm: Catalyst for Tech Entrepreneurship in India. Investment Partner/Board Observer/Board of Directors: magicpin, Unacademy, Dataweave, Chalo, 99RetailStreet, ZipLoan, ZopHop.

Life at magicpin

We are a highly driven team with rich and varied background from IITs, IIMs and other reputed colleges. Between us, we have built and scaled high performance teams from scratch, built technology solutions that impact lives and advised leading corporates on strategy and operations. We have also been an integral part of India’s startup journey having worked in leading VCs and led investments in several early stage startups in India like Delhivery, Housing, TinyOwl, LimeRoad, Freshmenu, CraftsVilla, OneAssist.

Innovation

Question status quo, be creative, think out-of-the-box

Courage

Say what you think, take hard decisions

Curiosity

Listen, seek to understand, insatiable appetite to learn

Ownership

Take initiatives, own your tasks, get stuff done

Integrity

Do the right thing, be transparent

Empathy

Have respect for customers, merchants and team

Team

Collaborate, help, have fun

Innovation

Question status quo, be creative, think out-of-the-box

Courage

Say what you think, take hard decisions

Curiosity

Listen, seek to understand, insatiable appetite to learn

Ownership

Take initiatives, own your tasks, get stuff done

Integrity

Do the right thing, be transparent

Empathy

Have respect for customers, merchants and team

Team

Collaborate, help, have fun

Our Team

From starting from scratch to scaling up, magicpin’s phenomenal growth journey has been helmed by a leadership team on a mission to redefine hyperlocal retail. The team is committed to make magicpin a customer-centric hyperlocal marketplace, linking retailers to customers in a way that revolutionises commerce.

Anshoo Sharma

Co-founder and CEO

Anshoo has 20 years of professional experience in investing, consulting and tech roles across India and USA. Before magicpin, he was the second person on Lightspeed's India team where he spent 6 years. Prior to Lightspeed, Anshoo was at Bain & Co for 4 years in Boston and India with clients across consumer, tech and financial services sectors. Anshoo is a graduate from IIM-Ahmedabad.

Brij Bhushan

Co-founder and COO

Brij has spent a large part of his professional life closely involved in the startup ecosystem with Nexus as an investor and leadership role at early stage startup before that. He also spent 4 years at Bain & Co's India and USA office after graduating from IIM Bangalore and had been in tech roles prior to that. He is passionate about solving problems, building things from scratch and developing people. Startups provide such opportunities in abundance. Outside of living his dream of building magicpin, he likes spending time with his family, traveling and reading.

Naman Mawandia

SVP, Business

Naman has 9 years of professional experience in investment banking and consulting. Prior to joining magicpin, he worked with Langham Capital, a boutique advisory firm focused on M&A and private equity for seven years closing transactions in sectors including technology, consumer, renewable energy and restaurants. He worked with McKinsey & Company focused on consumer sector before securing his MBA from Faculty of Management Studies (FMS), with a major in Finance. An alumnus of Shri Ram College of Commerce (SRCC), he graduated amongst the top 1% of Delhi University. Naman enjoys reading, investing in public markets and spending time with his son.

Kunal Gupta

VP, Technology

Kunal brings rich experience in developing and scaling technology solutions. He is a seasoned technical leader with more than 15 years of experience in technology leadership roles including companies like AppDynamics, Cisco and Domino Data.

Chunky Shah

VP, Corp Dev & Finance

Chunky brings over 15 years of experience in investment banking and strategic finance. He will lead M&A, equity investments, and investor relations at magicpin. Chunky has worked with firms like Credit Suisse, Kotak Investment Banking and KPMG.

Abhishek Arora

AVP, Technology

Abhishek has spent a decade at startups at different stages, and varied industries as a founder, and as a technology and product leader. An engineer from DCE, he has built products used by tens of millions at ixigo, solved data science problems for banks at his startup LoanCircle, built the world’s most data intensive housing research product at ZeroDown and has a string of big and small side projects.

Ankit Kumar

Head, Marketing

Ankit has been a part of building some of India's most well known brands including Make in India and Royal Enfield. After spending close to a decade in advertising, he has more recently been working with tech startups and VCs in India, helping bringing their products to life via enduring brand narratives.

Aniket Shuka

VP, Large Enterprises

Aniket Shuka is VP for Brands Business and is responsible for onboarding National Brands on the platform. Before joining magicpin, he undertook multiple roles in Sales, Channel Management & Strategy at Texas Instruments. He pursued his MBA from IIM Ahmedabad & B.E. from NSIT, Delhi.

Rahul Vij

VP, Large Enterprises

Bring Questions. Build Answers.

magicpin is proud to have smart, motivated and switched-on talent in every function. With a diversity of skills and experience, our employees innovate and execute with a laser focus on the future. If you’re passionate about ushering in the next evolution of local commerce, we’d love to hear from you.

JOIN US

What Are We Up To?

From breaking news to headline-worthy stories, exciting happenings, and major magicpin milestones, stay in the loop for all things magic!

READ NOW

Contact Us

Gurgaon Office

Samast Technologies Pvt Ltd,
Plot - 379 & 380, Sector - 29,
Near IFFCO Chowk Metro Station
Gurgaon - 122001

Bangalore Office

388, Bluemoon Prime, 2nd Floor,
9th Main Road, Sector - 7,
HSR Layout,
Bangalore - 560102

Pune Office

Survey no.270,
Row House No. 4,
Runwal Shrusthi, Baner,
Pune, Maharashtra 411045

Mumbai Office

Co-inside Space Solutions LLP 26th Floor,
Haware Infotech Park, Sector 30A,
Vashi,
Navi Mumbai - 400703

User: care@magicpin.in message icon Partner: partner@magicpin.in